June 30th, 2017

APECF helps a national brand go global

(From chinareports.org.cn, Correspondent Li Chuanjun) On June 23, 2017, Mr. Xiao Wunan, executive vice chairman of Asia Pacific Exchange & Cooperation Foundation, and Mr. Zheng Xinli, former deputy director of the Policy Research Office of the CPC Central Committee, who is now vice chairman of the China Center for International Economic Exchanges, visited Guangzhou Automobile Group at the group’s invitation. Mr. Zheng Xinli made a special report on the internationalization strategy of Guangzhou Automobile Group.

As the world's top 500 enterprises, Guangzhou Automobile Group, has made great achievements in recent years in brand innovation, especially the GAC Trumpchi car series produced by the passenger car company. At the Detroit motor show earlier this year, Trumpchi was the first Chinese brand to join the main exhibition. The launch of the "Trumpchi" car series had great repercussions the market, a step towards promoting Chinese brands worldwide.

On April 2017, President Xi Jinping and President Trump met at Mar-a-Lago resort, reaching consensuses on creating four high-level dialogue mechanisms between China and the United States, and promoting Sino-US 100-day plan. Sino-US relations have entered a "honeymoon period", fully upgraded. How to promote the sustained, stable and sound development of Sino-US relations has been the main task of APECF for a long time. With this golden opportunity, APECF brought a Chinese national brand to the United States, a move with great strategic significance. On the recommendation of the central and local authorities, public attention has now focused on Guangzhou Automobile Group’s Trumpchi, as a national brand. APECF believes it will create a miracle.

Mr. Zheng Xinli (second from left), former deputy director of the Policy Research Office of the CPC Central Committee, Mr. Xiao Wunan (third from left), and Mr. Liu Sen (first from right), director of the research department of the China Association of Policy Science, listen to the introduction of Guangzhou Automobile Group.

The production line of Trumpchi series of Guangzhou Automobile Group